Dynamic weather discount
- Based on geoposition and current weather.
- We instantly compared your local weather to historical data from the same place and date.
- The worse it was compared to average, the bigger the discount!
- Thanks to a co-op with an e-retailer, purchase was just a tap away.
Instagram Competition
- We invited Swedish women to show off their everyday winter weather, to compete for an escape to Miami.
- All photos were displayed in an online gallery at tagtheweather.se
- The photos were judged by a sun-spoilt jury of bloggers from Rio, Sydney and Miami.
- If participants activated photo map their picture got a "bad weather score" that got higher the worse the conditions were.
- The bloggers picked a favorite every day and videoblogged their motivation.
Finalist exhibition in Miami Beach
- The 14 finalist photos were printed on canvases.
- The exhibition took place on the rooftop of Hotel Breakwater in Miami Beach.
- Jury member Steffy Kuncman presented the winning photo live on Facebook via a Bambuser stream.
the Results
Instagram & Facebook reach
91 % of all Swedish women 18-35.
Online sales of campaign product
+570%
Mobile reach:
3 000 000+ unique devices
Online sales of blades
+100%