Ariel Fashion Shoot: Youtube Teaser Trailer

Client: Procter & Gamble Nordics

Brand: Ariel Actilift Liquid Detergent

Campaign period: 29 aug - 3 sept 2011

Challenge:

Get people buzzing about a campaign for Ariel detergent.

Solution:

The trailer showed the essence of the campaign – that you can control an industrial robot via Facebook and squirt jam, chocolate and ketchup on designer clothes and win them. Live from Stockholm Central Station. The teaser trailer was first released on Youtube only and later aired as a web-tv pre-roll ad.

Results:

The trailer was picked up by several influential bloggers, news sites and delivered significant traffic prior to campaign launch. When the doors of the event opened we had hundreds of people lining up to play, ensuring that the game was full from day one until we closed six days later.