Ariel Fashion Shoot: Outdoor

Client: Procter & Gamble Nordics

Brand: Ariel Actilift Liquid Detergent

Campaign period: 29 aug - 3 sept 2011

The action was live streamed from Stockholm Central Station. Passers by could log on to Facebook and play using our stationary computers or their own laptops. You could also follow the action and see who was currently playing on two big screens mounted on the installation.